Type(s) of Content: Full Text, Statistical
Short Description: Data from tables published in magazines, brokerage, and government reports. Covers market share, market size, capacity, production, imports and exports, sales, product and brand rankings, forecasts, healthcare statistics, and demographics.Tables are drawn from the more than 1000 sources that go into the Business & Industry database and from statistical annuals, brokerage reports, trade association reports, and governmental reports. The contents of the table is indexed - not the text that may accompany the table. Categories include about 100 industry terms; marketing terms, such as "loyalty" and "brand equity;" concept terms; SIC and geographic regions.